All customer stories
D2C · Beauty
Glamrix Colors
“COD reconciliation used to take three days a week. Now zero.”
+11%
COD conversion via checkout nudges
-28%
RTO reduction on high-value orders
0
Days spent on reconciliation
About the brand
Glamrix Colors is a Rajasthan-based beauty and cosmetics brand. Sells across Amazon, Flipkart, and their own Shopify store.
The challenge
What wasn't working
- Reconciling COD across three sales channels was a weekly nightmare
- Return-to-origin costs stacked up on high-ticket kits
- Customer support was drowning in 'where is my order?' tickets
The solution
How BFast fixed it
- Consolidated all channels via BFast APIs into one shipping pipeline
- Enabled COD-to-prepaid nudges at checkout
- Turned on Customer Connect for delivery-day updates
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